![]() Bitmoji are one of Snapchat’s most popular features, with 70% of its 210 million daily active users having made Bitmoji in their own likeness. Snapchat has since expanded the use of Bitmoji in a variety of ways, from Stories and Games to Snapchat augmented-reality Lenses and even Venmo payment notes. In 2016 Snapchat acquired Bitstrips, the company behind the cartoon-like Bitmoji avatars, for $62.5 million. To date, more than 130 million Snapchatters have watched Bitmoji Stories. With comic-strip-like illustrations of users’ personal Bitmoji interacting with those of their friends, The Stories are released three times a week on Discover. The new Bitmoji TV show builds off of the success of Bitmoji Stories, which first debuted on Snapchat in November 2018. And the total daily time spent by Snapchat users watching Shows on Discover tripled in 2019’s second quarter, as compared with the same stretch in 2018. Snapchatters increased the total amount of time they spent each day on Discover 40% in 2019’s third quarter, as compared with the period a year before. ![]() Bitmoji TV will become one of 95 original shows featured on Discover. ![]() Users can also subscribe to Bitmoji TV to receive alerts about the release of new episodes but all of them will be shown exclusively on Snapchat Discover, which features entertainment content from more than 450 premium channels. Snapchat wants to gather community feedback first before possibly opening up Bitmoji TV to advertisers or publishers, according to these sources.Įach Bitmoji TV season will include 10 episodes that will air on Saturday mornings, and Snapchat has already enlisted some well-known names to participate, including Randy Jackson, Andy Richter, Jon Lovitz and Riki Lindhome. ![]() Sources close to Snapchat said at least for the first 10-week-long season of Bitmoji TV, no advertisements or publishers will be involved in the production of this personalized entertainment content. ![]()
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